When I began to brand my business I focused on a pretty website, choosing the right colors, fonts, and the perfect logo. I believed I was all set, and that new clients were going to come flocking to my doorstep for the services I provided, right? Here’s what I didn’t realize… I had left out […]

In February, I had the opportunity to speak at the Professional Photographers of America Massachusetts Evolve 2022 Conference. It was truly a full-circle moment on so many levels. While many people know me as a business strategist & branding expert today, there were a few years early in my entrepreneur journey where I truly wondered […]

Does this sound familiar? You know you need to put yourself out there in order to grow your business. But you worry… What will people say about you when they see you posting about your business online? Do you really have the level of credibility to position yourself as an expert? Will stepping outside your […]

QUESTION: I’m a small business owner, a wife, a mom of three kiddos 10 and under. I’m juggling all of the things and I have a short window of time each day for work hours. (Technically, I have five hours each day) When I sit down at my desk to get to work after dropping […]

Real talk: creating great content on a consistent basis can feel completely and utterly overwhelming—when you don’t have a clear plan, that is. Without a plan, content creation can feel a lot like throwing spaghetti at the wall. You spend hours each week planning new content, only to find that no one engages with it. […]