Niching down when there are so many things to love about what you do can be a huge challenge for business owners. I faced this challenge myself when I was starting my business. One thing that I’d tell my just-starting-a-business self,  was that my lack of a niche was making it harder for me to […]

When it comes to branding, so many entrepreneurs get stuck on feeling like they need a fancy logo, the perfect brand colors, or exactly the right fonts. But while those are all part of your brand identity—it’s important not to get stuck there. Visual elements can make your brand look beautiful. However, aesthetics are only […]

Raise your hand if there’s more than one person in your industry who does the same thing you do! Yep, that’s everyone. Now, raise your hand if there are more than 100 people who do the same thing you do! …Chances are, your hand is still raised. But that’s okay! Even if you feel like […]

Hello, and thank you for calling an agent who is set apart to serve.  That my friends, was the beginning of my voicemail recording to leave a message after the sound of the beep. My first venture as a business owner, I was a realtor. I worked with first time homebuyers and sellers who were […]

Before we dive in, let’s play a game: Name that HGTV show! Here are a few hints to get you started: This show is all about helping homeowners who have a dream to live in a nice neighborhood with great schools, so they can raise their family in a wonderful location… BUT they don’t have […]