In February, I had the opportunity to speak at the Professional Photographers of America Massachusetts Evolve 2022 Conference. It was truly a full-circle moment on so many levels. While many people know me as a business strategist & branding expert today, there were a few years early in my entrepreneur journey where I truly wondered […]

If you’ve been in business for more than a year or so, you know how important marketing is. Your brand can be beautiful. You might even have a great offer. But if you don’t know how to position your brand to stand out in a sea of competitors, you’ll be the best-kept secret of your […]

As a brand expert and Business Made Simple Coach, I absolutely love helping women in business find new ways to stand out, clarify their message, connect with their dream clients, and hit their business growth goals. That’s why I started the Women In Business Spotlight—as an opportunity to showcase some of the incredible women entrepreneurs […]

Entrepreneurship is NOT for the faint of heart—especially in the early days before you’ve built a team. Being a business owner means wearing many different hats, juggling all the things, and making all the decisions. No matter what we do, it can feel like there’s never enough time. Between showing up for our family, staying […]

Do you ever feel like you’ve checked all the boxes to have a brand that looks good… But you’re still attracting the wrong clients?? You’ve got the pretty website. Pretty colors. Perfect fonts. Check, check, and check. And yet, something feels disjointed. You are unsure of where to focus your time and energy. You never […]