As a small business owner, you know that there will be times when your business is slower than usual. But that doesn’t mean you have to just sit and wait for things to pick up again. There are plenty of things you can do to make the most of a slow season. When I was […]

Branding Photography Let’s face it, we live in a visual world where attention spans are short. In order to stand out from the competition, stop the scroll of your dream clients, and become recognizable, you need a powerful visual brand. One of the best ways to do that is through high-quality branding photography. But why […]

When I began to brand my business I focused on a pretty website, choosing the right colors, fonts, and the perfect logo. I believed I was all set, and that new clients were going to come flocking to my doorstep for the services I provided, right? Here’s what I didn’t realize… I had left out […]

In February, I had the opportunity to speak at the Professional Photographers of America Massachusetts Evolve 2022 Conference. It was truly a full-circle moment on so many levels. While many people know me as a business strategist & branding expert today, there were a few years early in my entrepreneur journey where I truly wondered […]

If you’ve been in business for more than a year or so, you know how important marketing is. Your brand can be beautiful. You might even have a great offer. But if you don’t know how to position your brand to stand out in a sea of competitors, you’ll be the best-kept secret of your […]