Being a small business owner can be tough. There are always a million things to do, and it can be easy to get caught up in the stress of it all. But one thing that can help you through the tough times is gratitude. Yes, gratitude! Cultivating gratitude can actually help your business in some […]

If you’re like most women small business owners I know, you’re always trying to find ways to be more organized and efficient. Let’s pause and write down a list of everything you juggle in a day. Just kidding. That would take you forever, right? When starting and running your own small business, organization and efficiency […]

When I began to brand my business I focused on a pretty website, choosing the right colors, fonts, and the perfect logo. I believed I was all set, and that new clients were going to come flocking to my doorstep for the services I provided, right? Here’s what I didn’t realize… I had left out […]

In February, I had the opportunity to speak at the Professional Photographers of America Massachusetts Evolve 2022 Conference. It was truly a full-circle moment on so many levels. While many people know me as a business strategist & branding expert today, there were a few years early in my entrepreneur journey where I truly wondered […]

If you’ve been in business for more than a year or so, you know how important marketing is. Your brand can be beautiful. You might even have a great offer. But if you don’t know how to position your brand to stand out in a sea of competitors, you’ll be the best-kept secret of your […]