When I began to brand my business I focused on a pretty website, choosing the right colors, fonts, and the perfect logo.
I believed I was all set, and that new clients were going to come flocking to my doorstep for the services I provided, right?
Here’s what I didn’t realize…
I had left out one really important part: my brand messaging.
You can offer the best products and services in the world, but if you can’t really speak to your audience you will never attract the right clients to your business.
Brand Messaging creates a consistent message for your audience.
1. What is brand messaging and why is it important for small businesses?
Brand messaging is one of the most important aspects of running a successful small business. It’s the process of creating and delivering a consistent message about your brand to your target audience.
Why is brand messaging so important? First, it helps you attract the right customers to your business. Second, it helps you build loyalty and trust with consistent, clear messaging. And third, it can help you differentiate your business from your competitors.
We are bombarded all day long with choices and your target audience is too. So think about this.
- What makes you stand out?
- What sets you apart from the competition?
- What problem do you solve?
- Are you clear and concise in your messaging?
Creating a strong brand message will help you rise above the noise and attract your ideal clients.
When done well, brand messaging can help women entrepreneurs build strong, recognizable brands that connect with their customers on a deeper level and drive long-term growth.
Think about a brand you really love. Chances are it speaks directly to you and you feel that connection. Your brand needs to do the same for your target audience.
2. How can you create a brand messaging strategy that works for your business?
How in the world are you supposed to create a strong brand messaging strategy in the midst of running your own business? I would bet you have been overwhelmed by this thought at least once before.
It doesn’t have to be overwhelming.
As one of StoryBrand’s Business Made Simple Coaches, I use the StoryBrand framework, which helps you craft a clear and compelling story that resonates with your target audience.
- Identify what your ideal client is trying to achieve
- Research their wants and needs
- Clarify the problem
- Define how you can solve their problem
- Create solid brand messaging
Using the StoryBrand Framework positions your client as the hero and you as the guide. Once you have a solid understanding of your story, you can start to share brand messages that will resonate with your audience and help them achieve their goals.
Only you have your brand story and leveraging that will allow you to stand out above the noise.
3. What are some common mistakes made when creating and implementing a brand messaging strategy?”
There are a lot of factors to consider, and it’s all too easy to make a misstep. Here are some of the most common mistakes made when creating and implementing a brand messaging strategy.
Do the Research
In order to speak to your target audience, you have to know what their needs are, what motivates them, and what their pain points are.
The best way to do that is actually by listening and researching people who are your target audience.
I know that this may seem like an unnecessary step when your plate is full with building your business, but can you really successfully market your business without knowing who you’re speaking to?
Never underestimate the power of creating a brand message that really speaks to your audience.
Align with Your Overall Branding
If your target audience visits your website, social media, blog posts, or anything else that you have created, are they going to consistently see the same thing?
Would someone who knows nothing about you be able to visit any of your resources and fully understand who you are, what you do, and the problems you solve for them?
Your brand messaging has to be clear and consistent in all of your marketing.
Never leave your audience confused about anything relating to your services, because that could be a lost opportunity.
Take the overwhelm out of the brand messaging strategy.
When I first started my business I was at a loss on where I should begin when it came to my brand messaging.
Trying to figure it all out on my own was so overwhelming.
If you’re not sure how to start creating a brand messaging strategy for your business, I’m here to help.
Together we can create a strategy for your business that aligns with your brand story and resonates with your target client.