April 27, 2020

How to Build a Brand that Connects

Back in the day when Google Maps didn’t exist and MapQuest had not yet started, there was only one option to get you from point A to point B, a handy, dandy Roadmap. 

I never will forget my first big road trip from Alabama to North Carolina. It was an adventure. 

Things were going well, and we were on schedule until I took a business route instead of the highway route. YIKES!

Let’s just insert these infamous words into my road trip…Are we there yet?

Although that alternate route took a few more hours than originally planned, I made it safely to my move-in day for college. True story!

As I’ve built my business for the last eight years, there have been some alternate routes taken, lessons learned, twist and turns, and at times driving in the wrong direction. 


Having a roadmap at the beginning would have saved me time and money. 

I spent time and a lot of money on the wrong things. 

Most business owners start with their logo, fonts, color choices, and website. Yes, those are all important but they can also be expensive, time-consuming, and cause you to get stuck with paralysis analysis. 

Believe me, you might go through many iterations and rebranding of designs and graphics until you figure out the right one. 

What if you could start somewhere different? What if you could start moving forward right now and build a brand that connects? What if you start today to elevate your brand to stand out from all of the white noise in your market?

I’ve taken everything that I’ve learned over the last eight years of building my business and brand, and have designed a roadmap to show you how to build a brand that connects. For the first time ever, I’m hosting a free, five-day online workshop with the roadmap that I wish I would have had. 

Here are the topics for each day of The Brand Connection Workshop:

Day One: The Magic In the Story – Building your know, like, trust factor

Day Two: Create and Connect – Stand out with your message

Day Three: YOU are the X-Factor

Day Four: Consistency Leads to Conversion

Day Five: Plan and Take Action

There aren’t enough emojis to express my excitement for this workshop!! You don’t want to miss it. We are kicking off day one today, Monday, April 27th inside our Facebook Group and there is still time to register. 

Are you in? Register here: https://view.flodesk.com/pages/5e84e056375c490028ad08a5



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