The first year or so of doing business can best be described as a period of hustle. You’re perfecting your craft or your skill. You’ve created a flagship offer that gets great results. You’re doing your best to show up consistently on social media and network with the right people. You’re wearing all the hats in your business because having a team is still a dream.
And yet—you may frequently feel like you’re doing #AllTheThings, but getting nowhere.
You spin your wheels, pull long hours, and work weekends in the name of growth. But you quickly realize… That’s not sustainable! You may be making money, but the fact is, there’s no way to keep up that level hustle in the long-run.
But here’s the good news: You don’t have to.
When It Comes to Growing a Profitable, Sustainable Business, It’s All About Developing Systems That Can Support Your Growth—Without Leading to Burnout.
Business Made Simple has a great analogy for this. They compare growing a business to keeping a plane in the air. Brute force won’t get you far. You need systems, processes, and frameworks in place if we want to keep soaring.
This is one of the biggest reasons why I became a Business Made Simple Coach—I wanted to help other women avoid the mistakes I made early on so they can stay focused on creating a bigger impact and strengthening their bottom line.
What mistakes? So glad you asked! I made a lot of them—but looking back, there were 3 really big ones that very nearly kept me from growing the profitable, sustainable business of my dreams.
3 Mistakes That Can Keep Your Business On the Ground
Mistake #1: Not stepping into your role as CEO.
Early on, you may not feel like a CEO yet. But going back to the BMS plane analogy—your business needs a pilot. If you want to keep the plane in the air, you need to know where you’re going and how you’re getting there.
In your business, this means having a clear vision for your business. Where are you headed in the next year? 5 years? 10 years?
It’s important to align your business goals and your personal goals early on. That way, you can avoid ever feeling like you’re being tugged in two different directions.
Mistake #2: Not clarifying your message.
Clarity is key! It’s not always easy, but spending time clarifying your message makes every other aspect of growing your business that much easier. A clear message helps you communicate about the problems you solve and who you can help. It can also help set you apart from your competitors!
Mistake #3: Not developing a brand marketing strategy.
Ever feel like you’re just throwing spaghetti at the wall to see what sticks? A brand marketing strategy can help keep that from happening.
Your brand marketing strategy empowers you to show up confidently in your business, attract your ideal clients, and grow with intention.
Developing a brand marketing strategy that reflects your overall goals and values helps you know what strategic action you need to take every month. This is the secret to working smarter, consistently showing up for your audience, and generating more income!
Ready to Start Developing Your Brand Marketing Strategy?
I can help you approach your business growth by aligning your goals, clarifying your message, and strategy, so you can build your brand and grow your business. Schedule a free discovery call here to get started!
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