Real talk: creating great content on a consistent basis can feel completely and utterly overwhelming—when you don’t have a clear plan, that is. Without a plan, content creation can feel a lot like throwing spaghetti at the wall. You spend hours each week planning new content, only to find that no one engages with it. […]

Years ago, I used to call myself the Post-It Notes Queen—because when it came to writing out my goals, I didn’t really have a clear plan. Just a bunch of disconnected notes and ideas. I’d jot down these “goals” on post its or scrap paper, but rarely did I achieve them. Instead, I’d get all […]

Niching down when there are so many things to love about what you do can be a huge challenge for business owners. I faced this challenge myself when I was starting my business. One thing that I’d tell my just-starting-a-business self,  was that my lack of a niche was making it harder for me to […]

When it comes to branding, so many entrepreneurs get stuck on feeling like they need a fancy logo, the perfect brand colors, or exactly the right fonts. But while those are all part of your brand identity—it’s important not to get stuck there. Visual elements can make your brand look beautiful. However, aesthetics are only […]

Raise your hand if there’s more than one person in your industry who does the same thing you do! Yep, that’s everyone. Now, raise your hand if there are more than 100 people who do the same thing you do! …Chances are, your hand is still raised. But that’s okay! Even if you feel like […]