Last March, I sat staring at my suitcase feeling conflicted. I was supposed to leave for my quarterly solo business retreat… When seemingly overnight, the world learned about the COVID-19 pandemic.
All around me, businesses were closing. Friends were canceling their spring plans. People were confused and scared. And there I was in the middle of it, wrestling with whether I should venture out for this retreat or not.
Eventually, I weighed my options and decided. Because this would be a solo retreat and I was only traveling one state over to Rhode Island, I kept my travel plans. I loaded my car up with groceries, my planner, my laptop, and my tabletop Post-It board and headed across the state line.
As I drove, I needed something to fill the silence. So I put on the StoryBrand Podcast. Long story short, the podcast episode led me to Donald Miller’s new book, Marketing Made Simple. It had only hit the market recently, so I hopped over to Audible to download the audio book.
I couldn’t have known it then, but that moment ended up being the game-changer for my business.
One of my goals last year was to add more services to work with more women business owners. I’d been specializing in brand photoshoots for a while (and loved them!), but I wanted to really help my clients take their brand and business to the next level.
Marketing Made Simple was the catalyst I needed because it showed me a clear path forward—one where I could effectively communicate this pivot in my business and start marketing my new offers seamlessly.
I ended up using my solo business retreat to:
- Generate a new website wireframe
- Refocus on growing my brand awareness during what promised to be a particularly challenging year
- Reposition myself as an expert not just in brand photography, but in branding and business growth as a whole
- Generate a wealth of service/offer ideas I could use to help women entrepreneurs next-level their business
That Was Almost a Year Ago… So Why Bring This Up Now?
Because Donald Miller just put out a new book. And after reading it, I believe this one could be an even BIGGER game-changer for your business than Marketing Made Simple was for mine and transform your business in 2021 and beyond.
Business Made Simple is Miller’s 60-day roadmap to growing a successful business.
Let’s face it—running a business can be dreamy, but it can also be … well, let’s just say it can be a lot, especially when you’re juggling all the hats and doing all the things. It can be challenging to know where to focus your attention.
That’s precisely the problem solved with Business Made Simple. Throughout 60 entries, this little blue book helps readers transform the way they run their business—so they can stop spinning their wheels and finally start growing with intention.
If you said 2021 was going to be the year when…
- Your business finally gained some momentum
- You started generating serious revenue
- You shifted your focus from surviving to scaling
…Don’t miss this read! Check out Donald Miller’s Business Made Simple right here.
Need Help Gaining Clarity, Developing Your Strategy, & Moving Forward In Your Business?
I’m here for you! As a Certified Business Made Simple Coach, I can guide you through the exact steps Don recommends and help you maximize your impact every step of the way.
You don’t have to do this alone.