When it comes to elevating your brand and marketing your business in 2022, one thing’s for sure. Video is king! From showing up live on Facebook and LinkedIn to creating Reels and Tik Toks, great video content can help you not only build a stronger brand—but increase your overall brand awareness more than almost any […]

Have you ever wondered what a professional brand photoshoot really looks like? Today, I’m taking you behind the scenes of a half-day brand photoshoot I recently worked on with one of our amazing clients, Lori of Lori Mackeil Designs. Lori works with interior designers and architects. She has a custom drapery workroom located at Medway […]

As business owners, it can be easy to get caught in a cycle of reactivity.  But if you want to break out of the hustle cycle and start scaling your busy in a strategic, aligned way—you absolutely MUST learn how to plan effectively. Personally, planning and strategizing are some of my favorite things to talk […]

QUESTION: I’m a small business owner, a wife, a mom of three kiddos 10 and under. I’m juggling all of the things and I have a short window of time each day for work hours. (Technically, I have five hours each day) When I sit down at my desk to get to work after dropping […]

Real talk: creating great content on a consistent basis can feel completely and utterly overwhelming—when you don’t have a clear plan, that is. Without a plan, content creation can feel a lot like throwing spaghetti at the wall. You spend hours each week planning new content, only to find that no one engages with it. […]