The power of a strong brand image is paramount when it comes to networking in person.  From the clothes you wear to the way you carry yourself, your brand image affects how others perceive you and potentially their willingness to do business with you. Your brand is everything. And first impressions matter. Whether it’s your […]

Niching down when there are so many things to love about what you do can be a huge challenge for business owners. I faced this challenge myself when I was starting my business. One thing that I’d tell my just-starting-a-business self,  was that my lack of a niche was making it harder for me to […]