When it comes to elevating your brand and marketing your business in 2022, one thing’s for sure. Video is king! From showing up live on Facebook and LinkedIn to creating Reels and Tik Toks, great video content can help you not only build a stronger brand—but increase your overall brand awareness more than almost any other type of content.

But for many business owners, showing up on video isn’t just a small inconvenience. It’s absolutely terrifying.

Sound familiar? It’s ok, we all start from somewhere. In fact, the first time I hit the Go Live button on Facebook, I was petrified. I wanted to give my audience value but I couldn’t stop wondering:

…What if no one watches?

…What if I’m boring?

…What if my voice starts to shake?

Feeling anxious about showing up on video is natural. But there are a few easy strategies you can use to quickly boost your confidence on camera.

8 Strategies For Looking & Feeling More Confident On Camera

1. Remember why you’re going on camera in the first place.

Chances are, you’re creating your video because you want to connect and share value with your ideal clients. When you can remember that you’re doing this in service of your audience, it’s easier to work through the fear. When I had a goal to add video to my business, I would use my word of the year to help me work through my fear. I posted it near my laptop, so that I could remember why I was going on camera. That year, it was, “Purpose.” Whenever I started feeling nervous about being on video, I remembered that doing so would serve my PURPOSE of serving my audience each week. 

2. Plan ahead & show up with valuable content.

Ask your audience for feedback. Find out what they want to hear more about & simply listen to what they’re saying. That way, you’ll know you’re sharing valuable information that they want to hear. 

3. Write out your talking points so you can easily stay on track. 

A common fear with getting on camera is that you’ll clam up, go blank, and totally lose track of what you meant to say. To avoid this, make a list of talking points beforehand. Then, if you do blank out while the camera is rolling, you can easily reference your list and get back on track. 

4. Look into the lens of your camera as if you’re talking to a friend.

It can be tempting to watch our own image on video. But when you look into the camera, you’ll feel more like you’re speaking with a friend or client. You’ll also look warmer and more natural in your video. 

5. Give your hands something to do.

Ever feel super awkward about what to do with your hands? Hold a cup of coffee or tea. This will help you relax and make you feel like you’re having a casual conversation rather than teaching a lesson. 

6. Wear your favorite color or favorite outfit.

Try on your on-camera outfit the day before you’re meant to record. This way, you can make sure you’re wearing something that makes you look and feel your best.

7. Schedule to record your video on a light day.

Stress is the enemy of on-camera confidence! Choose a day when you don’t have a lot on your schedule so you won’t feel rushed.

8. Practice, practice, practice.

Schedule a day or two each week to practice. Use your phone to record yourself. You can even share this video with a friend and get some feedback.

Want more branding and business growth strategy tips? Subscribe to my YouTube channel & enjoy a huge back catalog of videos + regular updates to help you market your business with confidence.

Watch the video here: 8 Ways to Be More Confident on Video