Last March, I sat staring at my suitcase feeling conflicted. I was supposed to leave for my quarterly solo business retreat… When seemingly overnight, the world learned about the COVID-19 pandemic.  All around me, businesses were closing. Friends were canceling their spring plans. People were confused and scared. And there I was in the middle […]

During my third year as a professional photographer, I decided to attend one of our industry’s most significant professional events. I’d been to a smaller workshop the previous year, but this was my first time attending the main event—and I was on top of the world.  I packed my suitcase with all the essentials: My […]

Whether we like it or not, social media is hugely influential in our lives and our businesses. Every single day, we let our social media feeds tell us… What we should be posting about What we should be doing in our business How we should look How we should measure our brand’s success But can […]

Free 5-Day Brand Building Challenge Open Now! When I started my business nine years ago, I had no idea what building a brand truly meant. Like most business owners starting out, branding to me meant choosing the right colors, a fancy logo, and fonts.  Yes, all of those things are important—but they aren’t the starting […]

A few years ago, I was presenting a speaker to a women’s organization I led. The speaker was an expert in critical processes, and her topic for the day focused on essential processes that business owners need to implement for long-term growth. I casually mentioned that I was excited to learn from her … and […]