In February, I had the opportunity to speak at the Professional Photographers of America Massachusetts Evolve 2022 Conference. It was truly a full-circle moment on so many levels. While many people know me as a business strategist & branding expert today, there were a few years early in my entrepreneur journey where I truly wondered […]

Does this sound familiar? You know you need to put yourself out there in order to grow your business. But you worry… What will people say about you when they see you posting about your business online? Do you really have the level of credibility to position yourself as an expert? Will stepping outside your […]

If you’ve been in business for more than a year or so, you know how important marketing is. Your brand can be beautiful. You might even have a great offer. But if you don’t know how to position your brand to stand out in a sea of competitors, you’ll be the best-kept secret of your […]

When it comes to elevating your brand and marketing your business in 2022, one thing’s for sure. Video is king! From showing up live on Facebook and LinkedIn to creating Reels and Tik Toks, great video content can help you not only build a stronger brand—but increase your overall brand awareness more than almost any […]

Have you ever wondered what a professional brand photoshoot really looks like? Today, I’m taking you behind the scenes of a half-day brand photoshoot I recently worked on with one of our amazing clients, Lori of Lori Mackeil Designs. Lori works with interior designers and architects. She has a custom drapery workroom located at Medway […]