Niching down when there are so many things to love about what you do can be a huge challenge for business owners. I faced this challenge myself when I was starting my business. One thing that I’d tell my just-starting-a-business self,  was that my lack of a niche was making it harder for me to […]

Before we dive in, let’s play a game: Name that HGTV show! Here are a few hints to get you started: This show is all about helping homeowners who have a dream to live in a nice neighborhood with great schools, so they can raise their family in a wonderful location… BUT they don’t have […]

Do you ever feel like you’ve checked all the boxes to have a brand that looks good… But you’re still attracting the wrong clients?? You’ve got the pretty website. Pretty colors. Perfect fonts. Check, check, and check. And yet, something feels disjointed. You are unsure of where to focus your time and energy. You never […]

Have you ever watched the show Curb Appeal on HGTV? Great Realtors advise their clients to declutter, paint walls, and possibly use a home stager to help sell their homes faster. Time and money well spent can make the inside look and feel amazing. However, if the same effort hasn’t been spent on the outside,  […]

When you’re running a race, one of the worst things you can do is look left or look right. The second you take your eyes off your own lane, you lose focus on what really matters—putting one foot in front of the other and running your own race. For entrepreneurs and business owners in the […]